Introducing Daisy: The Scam Call Interceptor
O2 has taken an innovative approach to tackling scam calls with the introduction of Daisy, an AI-powered “granny” designed to waste scammers’ time. By holding them on the line for as long as possible, Daisy keeps crooks distracted and reduces the chances of them targeting real victims.
How Daisy Works: Engaging Scammers in Long Conversations
Using advanced AI models, Daisy transcribes, analyzes, and engages in real-time conversations with scam callers. The conversations are seemingly harmless—ranging from family gossip to knitting tales—ensuring the scammer doesn’t realize they are speaking to a bot. This tactic buys valuable time, preventing the scammer from making more harmful calls.
How O2 Encourages Fraud Reporting
O2 encourages users to report suspicious calls and messages by texting 7726, which allows the network to block the numbers involved and improve fraud protection efforts.
Combatting Fraud: Protecting the UK Public
Fraud is an increasing concern in the UK, with a growing number of people falling victim to scams. Daisy’s mission to keep scammers tied up for longer periods aims to reduce this risk and protect vulnerable members of society.